Baby Cow Productions has announced two key operational appointments: Hsinyi Liu as Head of Production and Sarah Crystal as Head of Business Affairs.

Hsinyi Liu joins from Sister Pictures where she was Production Executive, working on the much anticipated This Is Going To Hurt for the BBC. Her experience also includes production on the highly acclaimed Fleabag and A Very English Scandal. As Head of Production, she will be part of the leadership team and responsible for production management across Baby Cow’s growing Comedy Drama slate.

Sarah Crystal was previously Head of Legal and Business Affairs at the immersive live entertainment company Punchdrunk, where her focus was on expanding global IP opportunities. At Baby Cow she will lead the negotiations and management of significant UK and global deals.

Both roles will report into Baby Cow’s Chief Operating Officer, Asha Amster, who leads Commercial, Production, Business Affairs, Marketing & Digital and Operations.

Announcing the appointments Asha Amster said: “I’m delighted to welcome Hsinyi and Sarah to Baby Cow at a time of great momentum for us. Together they bring a wealth of global, high-end TV and commercial experience to support our continued growth.”

Hsinyi Liu said: “I’m thrilled to take on the role of Head of Production at Baby Cow, which is known for its iconic, British content, loved all over the world. I’m looking forward to working with the team to oversee the delivery of the growing production slate, whilst maintaining the quality we’re renowned for.”

Sarah Crystal said: “Baby Cow’s vibrant vision and global ambition really appealed to me and I’m excited to be joining the company at this pivotal time.”

Sarah Monteith, CEO, said: “Baby Cow has ambitious plans for global growth, and Asha has built a formidable team to help achieve them.”